The Heart Behind Avialuxe
Long before Avialuxe had a name, it was a feeling.
My journey with self-care began long before I imagined creating a brand.
Intentional moments of care became a source of comfort, confidence, and connection.
During some of my life’s most challenging and overwhelming seasons, those moments of self-care became more than routines for me. They became a reminder that caring for yourself is an act of love, healing, balance and confidence.
What started as personal creations for my hair, skin, and body grew into a passion for formulating products and creating experiences that inspire others to care for themselves.
With an Honors Degree in Accounting, experience in the business world and a lifelong passion for self-care, I founded Avialuxe in 2021 to create more than products, but meaningful self-care rituals that inspire the same healing, confidence, beauty and balance I experience.
Every Avialuxe creation reflects that vision: thoughtfully formulated, intentionally made and designed to make self-care feel personal, empowering, and luxurious.
Welcome to Avialuxe.
The Evolution Of Avialuxe
As Avialuxe grew, so did my awareness of what people truly needed from their self-care routines.
Through conversations with customers and loved ones, I learned that many people were navigating sensitive skin, hair concerns, and ingredient sensitivities that made finding the right products feel challenging. I listened and those experiences shaped the next chapter of Avialuxe.
I realized that self-care should feel inclusive and thoughtful. Everyone deserves to feel confident choosing products created to care for them.
That vision inspired the evolution from Avialuxe Haircare into Avialuxe Self-Care... a more complete experience designed to support healthy hair, skin, and body rituals while remaining mindful of ingredient sensitivities.
More than products, Avialuxe is a commitment to intentional, evolving care.
The Mission
At Avialuxe, I believe self-care should feel intentional, supportive and empowering.
I’ve created thoughtfully formulated products for your hair, skin and body while providing the knowledge and confidence to help you build a routine that works for you.
Every purchase includes personalized tips and guidance tailored to your hair and skin concerns. Whether you have a question, need support or aren't sure where to begin, we're here to help every step of the way.
More than a product, Avialuxe is a community that celebrates your individuality and encourages you to care for yourself with confidence, intention and so much love.
A Proud Founder Moment
One thing I’m learning is that growing a brand isn’t just about making great products… it’s also about continuing to learn, network and challenge yourself as a founder.I left with pages of notes, new ideas and an even bigger vision for where I want Avialuxe to go. Every class, every event and every opportunity is another step toward building the brand I know Avialuxe can become. I’m investing just as much into becoming a better founder as I am into creating better products.
A Moment That Remined Me Why I Started
Avialuxe has never been just about creating products. It’s about helping people feel cared for, confident and seen. So being able to personally hand curated self care collections to the Miss Universe Jamaica St. Catherine contestants wasn’t just an exciting founder moment for me. It was a reminder that the mission behind Avialuxe is already reaching people in ways I once only imagined.
Every room has something to teach you, if you’re willing to keep learning.
Every conversation, every lesson, every connection and every opportunity to show up helps me refine the vision for Avialuxe. It challenges me to think bigger, serve better and continue building a self care brand that’s rooted in intention. Because the more I grow as a founder, the better I can serve you.
My hope is that these experiences open doors to new collaborations, new communities and new opportunities to bring Avialuxe into more spaces so we can educate, connect and make our plant powered, allergy conscious self care more accessible to even more people to take better care of themselves.
I thought I was just going to speak… but this moment meant so much more than I expected.
I had the opportunity to speak at a wellness event for teen moms hosted by the New Kingston Lions Club and it turned into such a full-circle moment for me.
From creating my presentation, to preparing self-care bags, to standing in that room and pouring into those girls about self-care, healing, confidence, and becoming your best self… it really reminded me why I started.
I was presented with a Certificate of Appreciation and I won’t lie… the moment and the day overall brought tears to my eyes.
Not even just because of the recognition, but because it reminded me that what I’m building through this brand is truly impacting people in real life.
Featured on Weekend Smile (TVJ)
Tune into to the CEO, Christina Clarke diving into the benefits of the Holiday Skin Love Body Butters, all things self-care, hair care and why Avialuxe was started!
Featured in the Jamaica Observer!
Avialuxe CEO, booth and a little back story on Avialuxe featured in the Healthy Hair and Beauty Expo Article!
Featured in the Healthy Hair & Beauty Expo Awards Product & Business Categories!
In the #HHBE Awards Avialuxe was voted for and won:
-Best Haircare Brand
-#HHBE Business of the Year
- Best Moisturizer (Bleue Hair Glaiz Butter)
-Best Deep Conditioner (Shea Aloe Deep Conditioning Treatment)
-Best Growth Oil (Hair Growth Elixir)
-Best Scalp Treatment (Strengthen + Soothe Hair & Scalp Elixir)
Avialuxe Featured In Bank of Jamaica's 2024 Annual Report
Avialuxe's products featured alongside CEO-Christina Clarke as she is seen giving customer consultations at the BOJ Health & Wellness Expo.
